When the company goes green again: ‘Redline’ to be discontinued
Redline Energy drinks, the company’s redline brand, is getting the green light from the U.S. Food and Drug Administration.
Redline Energy was previously a licensed trademark for Coca-Cola and PepsiCo, but the company filed for trademark protection in 2006.
The FDA approved the redline trademark in December of that year, and it is currently the second most valuable trademark in the world, according to the Bloomberg Billionaires Index.
The redline logo, which was previously an allusion to the American flag, is now synonymous with energy drinks in the United States.
Redline is the only redline beverage on the market that contains no sugar, alcohol, artificial flavorings, and preservatives.
It has a color that can be used to match the colors of different products.
The company says its new formula, which will be available starting Nov. 6, will be 100% clean and free of sugar, artificial flavors, preservatives, artificial colorings, caffeine, and artificial colors.
The new redline drink is expected to be available in select stores in the U: New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, and Washington.