How to save money on energy drinks in 2020: New report says Axios
Energy drinks are gaining ground on traditional drinks like Coke and Pepsi in the U.S., and Axios has found that there’s plenty of room for growth.
The Axios energy drink report says energy drinks are becoming more popular, but are not the only energy drink option available to consumers.
Axios surveyed more than 6,500 consumers to determine the best energy drinks and found that the drinks are making a comeback.
“In 2020, consumers are increasingly buying energy drinks because of the quality, variety, and convenience of the energy drinks available at the moment,” Axios’ Scott Geddes said in a statement.
“The popularity of energy drinks has increased dramatically over the last year and the energy drink industry is now worth $2.4 trillion to the U, making it the largest beverage industry in the world.”
Axios also found that consumers have grown increasingly skeptical of energy drink brands.
Axos surveyed 1,600 consumers about their energy drink purchases in 2018.
“Consumers are becoming increasingly skeptical and even hesitant about purchasing energy drinks,” Axis CEO Jim Cramer wrote.
“Consumers have been spending money on these products and now they are being told that they are bad for you.”
The new report found that in 2020, about 47 percent of consumers said they would continue to buy energy drinks, compared with 44 percent in 2017.
In 2018, that number rose to 48 percent.
The percentage of consumers who said they’d continue to purchase energy drinks rose from 25 percent in 2018 to 31 percent in 2020.
The report also found a trend of people turning away from traditional drinks.
AxiSays that of the 1.2 million energy drink sales in the United States in 2020 the percentage of people who did not purchase energy beverages rose from 22 percent in 2015 to 25 percent this year.
Consumers in the first quarter of 2021, meanwhile, are turning away at an average rate of 1.3 percent of all energy drink shipments, the report found.